The Startup Venture Studio
The venture studio framework is a new model for entrepreneurship, combining company building with venture funding. The Bailiwick Ventures Studio (BVS) business model combines entrepreneurship, skilled innovation, and company-building tactics with venture funding. By design, venture studios link organic and curated business ideas to their talented in-house and recruited founders and counterparts to build and execute those ideas. This offers entrepreneurs a new kind of value support system to reduce time to market, iterate rapidly and expand more ambitiously into untapped markets.
Bailiwick Ventures Studio (BVS) invents and helps entrepreneurs grapple with the unknowns of building a new company by providing ideas with an initial capital amount, a talented development team and ongoing operational support. BVS’ main goal is to found as many successful ResTech startups as possible with the resources we have — all from the ground up - and support them through their journey providing a high potential ROI to the investors.
ResTech Innovation:
Solving Problems
By providing founders with the essential
capital, resources, and expertise through a
shared infrastructure, Bailiwick Venture
Studio (BVS) can validate and execute multiple
ResTech startup ideas at once. The link that
ties all of these different elements together
is the type of strategy, or strategies, that is
put in place.Ultimately, different innovation frameworks
work for different business models.Each
venture studio operates according to its
strategy. Essentially, the BVS model is a startup and technology innovation company. We use our capital for studio operating expenses plus the initial seed capital investment for each new startup - between $250K to $500K for 100% ownership, diluted by future equity rounds. Once a founding team is secured, BVS shares equity being diluted accordingly.Venture studios are creating a new breed of
innovation acceleration by pairing business
challenges with the founders who are
committed to solving them and the
companies they need them.Venture Studios, a Superior Model
Startup's tend to follow a playbook regardless of industry. Whether they are incubated internally or organically from scratch, there is a process to follow.
A major point of difference between the Studio model and others in the startup world is what and how studios invest and support their startups. Successful entrepreneurs create and innovate but they also operate their companies. BVS supports the companies it creates long after its founding in the Studio. Startup venture studios bring capital and all the support startups need in the early days. BVS bring access to everyone it knows and everything the team knows to the table.
The Venture Studio Process
The BVS startup Studio Team is
essential. These men and women will
be passionate and experienced
ResTech professionals recruited from
successful software companies, if
possible, with ResTech expertise.This team will allocate that energy
and passion to support multiple
startups simultaneously in an agency
project management style, mindful of
the agile development methodology.The objective is to move the startup
from birth to launch in less than 12
months, and support its Series Seed
financing within 18 months.
Leveraging influencers and key relationships in the restaurant industry.
With decades of restaurant industry experience and deep established relationships and strategic communication assets unique to Bailiwick Ventures, BVS leverages its network of operators, innovators, investors and suppliers to add value to its portfolio of emerging B2B software companies.Venture Studio Portfolio
Our current focus is on data management, inventory, e-commerce, AI and MarTech,
Future Studio focus include guest experience, automation and workforce solutions
Restaurant Marketing and Technology Agency
Agency: FOHBOH means Front of House, Back of House so we cover a lot of ground. But, we also know that technology is transforming the restaurant industry and this touches all FOH+BOH systems and persons and that's our bailiwick. FOHBOH combines Marketing and Operating data to provide prescriptive, actionable insights to both ops and marketing teams.
Studio Graduate: FOHBOH is now on its own, while still being supported by Bailiwick Ventures Studio.
B2C-Conversational Commerce
Orderscape is a pioneer in enabling voice commerce using Alexa and Google platforms. We create full menu, interactive ordering applications for restaurant and hotel brands worldwide.
Orderscape created the first universal menu and menu item semantic search engine trained to source local menus for items to order and is the core IP that powers IM Hungry.
B2B-Voice-enabled Restaurant Management Software
VoiceStar.ai voice-enables legacy restaurant management processes to save time and money. Beginning with VoiceINV™, operators at every restaurants, hotel, casino, bar and pub worldwide will be able to use the patent pending VoiceStar voice inventory and order automation software. This reduces the time it takes to complete a bar and food inventory by 80%.
Restaurant Data Operating System
Calder.ai is a cloud-based data management system to enable restaurant brand-controlled tech-stacks. By combining modern, best-of-breed tools and technologies, a custom, mobile responsive website, modern menu management, digital marketing and data management system, we seek to empower the operator to elevate their restaurant to its full potential, while remaining in control of their tech-stack. We offer independent operators a command station with all the essential technology and systems.
Voice Commerce Marketplace
We voice-enabled about 50,000 restaurants locations with over 6.3 million menu items, in 50 states and 3,500 cities. Imagine being able to use just your voice to discover new food items or order "Fettuccini Alfredo" from local restaurants nearby without visiting their websites. Voice search + discovery and commerce for restaurants, virtual or physical.
Intelligent Voice Assistant for Teams
About 80 million workers in the United States don't sit at a desk all day. We are creating a vertical-agnostic team communication, collaboration and coordination mobile app that will keep them organized and improve productivity using conversational AI and list management. VoiceBOOK is an in-app voice assistant.
Founder | Managing Partner
Investor • Advisor • Entrepreneur
MICHAEL L. ATKINSON - Founder
Investor, Advisor & Entrepreneur
Michael is a serial Investor, entrepreneur, speaker and restaurant technology multi-hyphenate living in Dallas, Texas. His investment thesis is supported by decades of industry experience as an operator, strategist, financier and technologist. Michael is a former consumer-sector investment banker who is deeply passionate and committed to solving restaurant business problems using next generation technology for restaurants operating today and tomorrow... MORE
