The Startup Venture Studio
By providing founders with the essential
capital, resources, and expertise through a
shared infrastructure, Bailiwick Venture
Studio (BVS) can validate and execute multiple ResTech startup ideas at once. The link that ties all of these different elements together is the type of strategy, or strategies, that is put in place.
Ultimately, different innovation frameworks
work for different business models.Each
venture studio operates according to its
strategy. Essentially, the BVS model is a startup and technology innovation company. We use our capital for studio operating expenses plus the initial seed capital investment for each new startup - between $100K to $200K for an initial 100% ownership, diluted by future equity rounds. Once a founding team is secured, BVS shares are further diluted accordingly.
Venture studios are creating a new breed of
innovation acceleration by pairing business
challenges with the founders who are
committed to solving them and the
companies they need them.
Venture Studios, a Superior Model
Startup's tend to follow a playbook regardless of industry. Whether they are incubated internally or organically from scratch, there is a process to follow.
A major point of difference between the Studio model and others in the startup world is what and how studios invest and support their startups. Successful entrepreneurs create and innovate but they also operate their companies. BVS supports the companies it creates long after its founding in the Studio. Startup venture studios bring capital and all the support startups need in the early days. BVS bring access to everyone it knows and everything the team knows to the table.
The Venture Studio Process
The BVS startup Studio Team is
essential. These men and women will
be passionate and experienced
ResTech professionals recruited from
successful software companies, if
possible, with ResTech expertise.
This team will allocate that energy
and passion to support multiple
startups simultaneously in an agency
project management style, mindful of
the agile development methodology.
The objective is to move the startup
from birth to launch in less than 12
months, and support its Series Seed
financing within 18 months.
With decades of restaurant industry experience and deep established relationships and strategic communication assets unique to Bailiwick Ventures, BVS leverages its network of operators, innovators, investors and suppliers to add value to its portfolio of emerging B2B software companies.
Venture Studio Portfolio
Our current focus is on back of house (BOH) efficiencies in labor, data management, inventory and AI, MarTech,
Future Studio focus include guest experience, automation and e-commerce solutions.
Venture Studio Capitalization
ResTech Portfolio Capital
This is not a solicitation.
BAILIWICK VENTURES STUDIO - Open-Ended (Evergreen) Single-entity studio model.
Prior to this offering, BVS has been self funded, and in some instances, with committed investors in each of the portfolio companies. In an effort to institutionalize the Studio model and capitalize the Studio, BVS intends to secure up to $15 million in total capital from qualified investors to support the Studio operations and provide seed capital to our current and future ResTech startups.
The ideal investor is part of the broader foodservice industry ecosystem that includes operators, manufacturers and suppliers, private equity investors and key industry influencers and technology investors. We believe it's important for investors to possess relevant domain expertise to fully appreciate the ResTech value proposition and industry focus BVS brings to the foodservice and hospitality sectors. It is also important that our investors participate in some meaningful way, including product trials and user feedback which supports the BVS portfolio with an unfair advantage entering the ResTech market quickly and efficiently which further mitigates investor risk by being a potential user of these technologies. All investors must be accredited under Rule 501 qualified investor. Other attributes is patience, as returns are predicated on pro rata terminal values when each portfolio startup is sold (exits).
While the foodservice industry is indeed being transformed by technology, what does the restaurant operator have to say about all of this? There are hundreds and hundreds of tech innovators targeting restaurants with their apps and cloud-based solutions to solve problems that may or may not exist. BVS combines decades of restaurant operations, startup investing and restaurant technology expertise. Additionally, the BVS operates with a world class advisory board and seed investors that include ResTech entrepreneurs and restaurant operators, C-level executives, venture investors, celebrity restaurateurs and chefs, food manufacturers, distributors, among others. It’s the rare combination of food restaurant + tech + start up investing and operators expertise that uniquely defines The Bailiwick Ventures Studio.
We intend to create, invent, capitalize and launch innovative food, restaurant and hospitality technology companies. Bailiwick Ventures Studio is comprised of visionary and capable engineers, product and marketing experts, sales and customer success professionals with experience at the seed and growth stage. We expect to seed fund each startup an average of $1.5M (seed calpital plus allocated professional services provided each startup if not billed back to BVS) as founders, owning 100% the equity. Once capitalized, with a vetted management team, we will create and launch the Company, secure new customers and validate product market fit quickly, usually within 12 months, before spinning the startup out of BVS, with a growth equity raise of at least $2M from outside investors, including BVS investors at their option. Once the startup is launched from the studio it stands on its own but is supported by the Studio to bring value.
The minimum equity investment for qualidfied investors is $500,000.
Preferred Equity, with a 4% preferred return until the first portfolio company has exited.
Investors • Advisors • Entrepreneurs
MICHAEL L. ATKINSON
Founder | Partner
Michael is a serial Investor, entrepreneur, speaker and restaurant technology multi-hyphenate living in Dallas, Texas. His investment thesis is supported by decades of industry experience as an operator, strategist, financier and technologist. Michael is a former consumer-sector investment banker who is deeply passionate and committed to solving restaurant business problems using next generation technology for restaurants operating today and tomorrow... MORE
LinkedIn | Biography | Speaking | @michaelatkinson | Interviews
Co-founder | Partner
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